One of life’s biggest challenges is to walk as yourself. Society has its way of conditioning out our unique abilities in favor of conforming. For me, walking that authenticity is the creation of and dedication to founding a confection company that produces simple, elegant confection products of the highest quality.
Of equal weight is my desire to serve others by contributing in small ways to the events of their lives. I live, by extension, through gifts given by our friends.
Underlying it all is my commitment for this company to support organizations that feed others and to support food systems that nourish and heal.
Though not quiescent, the evolution of this company has been, and will continue to be, a process. I take the risk of putting into place whatever will be required to bring this organization to its full potential. Fulfillment and joy are by-products of exploration.
So, this is a personal note. Essential Confection is my company and today is the day. In the analogy of the chrysalis, that protective state or stage of being, what evolves upon its release is the internally complex but outwardly elegant creation.
I hope you’ll join us. www.essentialconfection.com//Q3-2020
Linda
