Chef Linda's Confection Commentary

Tag: thanksgiving

The Propellant that Creates Lift is… 3, 2, 1

In a rocket launch, liquid propellants are the fuel in the engine that help create lift. Propellants in a product launch are conversation, personal recommendation and marketing. The propellant that creates lift – our success – is you, our customer, our advocate.


Essential Confection’s fundamental purpose is three-fold:

  • To innovate and create unique, elegant and texturally luxurious products that create pleasure and have meaning in time and place;
  • To build a culture of value that includes all our stakeholders: our team, our guests, our community; and,
  • To use the resources you help us create to stamp out food insecurity while supporting the expansion of equitable food systems.


This season, we have strategized to lift – to elevate – our ability to deliver delight. In so doing, we have created easy order minimums to assist in your gift-giving, and to create a product-to-shipping value ratio. Here’s how:

  • Essential Douglas Fir Shortbread™ will be available for purchase in increments of 3 | 6 | 12 | 20
  • To sustain product freshness in the face of the national shipping malaise, all shipments – whether to yourself, or gifts to friends, family or co-workers – will require 2-day air. Your shipment will receive priority handling by the carrier resulting in timely delivery and peace of mind.
  • Essential Douglas Fir Shortbread’s™ retail price is a super-affordable $20. So, an order of three tins is $60 + flat-fee 2-day air shipping.
  • As an example, flat-fee shipping in Oregon and/or Portland Metro (including Vancouver) for three tins will be $12. Flat-fee shipping outside Oregon anywhere in the continental U.S. for three tins will be $23. Reasonable shipping fees increase incrementally with the purchase of the other available increments.
  • For orders larger than 20 tins, please contact us for a custom quotation.


The Essential Douglas Fir Shortbread™ order window opens this Fri, 29-Oct and remains open through Sat, 6-Nov. Nov shipping for Hanukkah or Thanksgiving (or Friends-giving!) is Mon, 15-Nov through Fri-19-Nov.


Your investment of trust in our company reflects the quality of who our customers are, and their intention to support the work we do for every stakeholder.


You are the lift beneath our wings.


Please visit us at on 29-Oct.


Your New Holiday Tradition

Heart of fir essence,

Soul of the Northwest, 

Fill us and be filled with majesty and mystery.


If ever we were to become receptive to new holiday traditions, it most certainly will have been in these past two years. In my previous work life, I had an ongoing and spontaneous practice of dropping off small gifts – often confection items – to my best clients as statements of appreciation.


During the holiday season, I offered those clients the opportunity to select luxurious buttercream tortes or elegant holiday cookie tins produced by a local high-end cakery. I ordered my clients’ gifts several weeks in advance of the pre-determined pickup date, sent reminders as the pickup date approached, and picked the gifts up on the morning of the event.

On the pickup day, I took residence in a company conference room – a room now filled with luscious cakes and cookies. Clients stopped by at their convenience throughout the day. We reconnected, caught up on family and personal events, and wished each other the best of the season.


This client appreciation event was more fun than you can imagine! I loved creating a new holiday tradition!


As a business owner – or even as a friend! – why not open your business or home for a day to the clients or friends you care most about? It’s your unique version of a holiday open house – infinitely adaptable! Gifting at Hannakuh or Thanksgiving? A “Friends-Giving” event! Your new holiday tradition!


The beauty of gifting Essential Douglas Fir Shortbread™ this season is that the product isn’t stuck in the supply chain melee… it’s here! The only unknown is domestic shipping capability, which we are mitigating to the greatest extent possible – through 2-day air.

In one week, the Nov Essential Douglas Fir Shortbread™ order window will open. Through inventive research, testing and critical tasting, we’ve hit the sweet spot of fragrance and flavor. View our new product launch video here, or click this link:


In a season filled with shipping uncertainties and product unavailability, positioning our petite sized shortbread tins at an easy price point is an appealing, affordable, and delightfully inventive solution.


Reduce supply chain risk!! Visit us at Essential starting on 29-Oct!







Powered by WordPress & Theme by Anders Norén