Chef Linda's Confection Commentary

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Low Touch, High Impact

Producing a highly labor-intensive, high ingredient cost product in a professional kitchen is a dance. We skillfully balance light surface touches – always respectful of the safest possible protocols – with the need to give equal space and protection to others with whom we work.

So it is with gift giving an artisan product. The quality ingredients permeating panettone like a line of ore are one step of the dance that manifests in a successful loaf. The dance truly occurs when one develops a feel for how the dough responds to humidity in a proofer or various oven temperatures we might test when baking off sample loaves. Quality and skill marry to give our guests confidence in purchasing Essential Panettone as gifts.

Today ends the order period for Essential Panettone Artisan Milanese and Essential Panettone Northwest.

The only exception we can make is for larger gift orders that specifically target the December holiday season. So, if gifting to co-workers or professional contemporaries is a consideration this year, keep in mind that shipping time to the Midwest and East Coast is 4-5 business days. We would need an order for those gifts a full 14-days ahead of your requested delivery date.

 Please email me directly at linda@essentialconfection.com with any such requests so I can ensure that our production aligns with your request.

 Courier charges to Portland Metro zip codes are only $5 per package. Shipping elsewhere in the U.S. is $12 per package.

 “Ultimate” annual purchase, and Essential Butter Cake orders, as always, may be placed anytime.

 This is the story of Essential Panettone.
https://youtu.be/ytyU652HAw4

We so appreciate your support.

https://www.essentialconfection.com/q4-2020

 

#essentialconfection

 

 

Bringing Pleasure and Comfort

As I continue to strive for excellence in product quality, I find it useful to remember that quality attainment is incremental – and that a series of tiny successes converge to produce a beautiful end result.

As I write to you and well into our 3-week panettone order period, I continue daily testing of the product. I’m seeking tiny, incremental ways to improve rise, tenderness of crumb and evenness of internal garnish distribution. Feels a bit obsessive, but it’s a feature of how I pursue quality through experimentation.

As you consider upcoming holiday gift-giving, please reflect on how personal the gift of a simple, luxurious, artisan loaf can be in bringing pleasure and comfort to those whose presence in your life you honor.

This is who we are.

This is the story of Essential Panettone.

https://youtu.be/ytyU652HAw4

One week left to order.

https://www.essentialconfection.com/q4-2020/

 

#essentialconfection

 

 

 

 

 

Our Imaginary Malleable Boundaries

Having cultured longevity in my personal and business relationships, I never fail to feel gratitude when I’m able to add value to a past client relationship, a longtime friendship or even to the life of an acquaintance with whom I have yet to have history.

Those are relationships of trust – the simple honor of executing on what I commit to, and the layers of trust that accumulate over time.

Though they may not feel so, the boundaries of what we imagine we can accomplish are malleable. They yield to even the slightest pressure to learn more, to be more in the relationships that are most important to us.

This is a note of gratitude for everyone who has, is and will support the mission of Essential Confection. We intend to be an educational presence in the lives of others, particularly children, through food.

Here’s the story of Essential Panettone.

https://youtu.be/ytyU652HAw4

Thank you for your support.

https://www.essentialconfection.com/q4-2020/

#essentialconfection

 

Building a Great Small Thing

The growth of Essential Confection feels like building a great small thing. Many forms of effort are required every day to mold the component pieces into the whole and, on many days there is no clear path in sight.

Then, literally without notice, the pieces fall silently into place.

Test-baking Essential Panettone for today’s launch involved the requisite two-day forcing of sourdough starter nearly to its limit, then patiently and methodically adding key ingredients that add richness and character in a deliberate attempt to challenge the starter to support them.

In the end, there is a metamorphosis, and a fragrant, supple, lithe dough arises as validation of the effort. So comforting as a baker.

The christening of such a product deserves special marketing. We’re introducing Essential Panettone Artisan Milanese and Essential Panettone Northwest with our first video. It’s even more special in HD, if you have that option! Have a look:

https://youtu.be/ytyU652HAw4

One other key update. We’ve successfully re-established shipping relationships for individual purchases and for the Ultimate annual purchase. Portland Metro is now serviced by a local courier for $5 per shipment or $20 per annual purchase. All other national residential destinations are $12 per shipment or $48 for annual purchase.

Join us. Our order window is 3 weeks only.

www.EssentialConfection.com

#essentialconfection

 

 

 

 

Insight is Just Outside our Comfort Zone

We gain daily insight into the work we choose by stepping outside our own pre-conceived boundaries. Stepping into a completely new medium – video – to educate our guests on the uniquely special qualities of artisan panettone has provided exactly such insight.

Candidly, I would never have imagined being the creator-narrator of a professionally produced video on Essential Confection’s flagship product, Essential Panettone. Nonetheless, my partner and I filmed the final shots at the Willamette Falls Media Center on Fri. Only now remaining is the painstaking editing and skillful assembly of the final shots.

My previously imagined boundaries certainly never included knowing how to speak to a camera, how to use a teleprompter or how to effectively use my hands to enhance language. The nervous hesitation of publicly representing a product of my own creation has evolved into a newly discovered confidence, and a skill set to be nourished and refined going forward.

Look for the fruit of our labor this week as the Essential Panettone order window opens on 23-Oct.

Please join us.

www.EssentialConfection.com

#essentialconfection

 

 

 

 

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