Chef Linda's Confection Commentary

Tag: hanukkah

The Propellant that Creates Lift is… 3, 2, 1

In a rocket launch, liquid propellants are the fuel in the engine that help create lift. Propellants in a product launch are conversation, personal recommendation and marketing. The propellant that creates lift – our success – is you, our customer, our advocate.

 

Essential Confection’s fundamental purpose is three-fold:

  • To innovate and create unique, elegant and texturally luxurious products that create pleasure and have meaning in time and place;
  • To build a culture of value that includes all our stakeholders: our team, our guests, our community; and,
  • To use the resources you help us create to stamp out food insecurity while supporting the expansion of equitable food systems.

 

This season, we have strategized to lift – to elevate – our ability to deliver delight. In so doing, we have created easy order minimums to assist in your gift-giving, and to create a product-to-shipping value ratio. Here’s how:

  • Essential Douglas Fir Shortbread™ will be available for purchase in increments of 3 | 6 | 12 | 20
  • To sustain product freshness in the face of the national shipping malaise, all shipments – whether to yourself, or gifts to friends, family or co-workers – will require 2-day air. Your shipment will receive priority handling by the carrier resulting in timely delivery and peace of mind.
  • Essential Douglas Fir Shortbread’s™ retail price is a super-affordable $20. So, an order of three tins is $60 + flat-fee 2-day air shipping.
  • As an example, flat-fee shipping in Oregon and/or Portland Metro (including Vancouver) for three tins will be $12. Flat-fee shipping outside Oregon anywhere in the continental U.S. for three tins will be $23. Reasonable shipping fees increase incrementally with the purchase of the other available increments.
  • For orders larger than 20 tins, please contact us for a custom quotation.

 

The Essential Douglas Fir Shortbread™ order window opens this Fri, 29-Oct and remains open through Sat, 6-Nov. Nov shipping for Hanukkah or Thanksgiving (or Friends-giving!) is Mon, 15-Nov through Fri-19-Nov.

 

Your investment of trust in our company reflects the quality of who our customers are, and their intention to support the work we do for every stakeholder.

 

You are the lift beneath our wings.

 

Please visit us at www.EssentialConfection.com on 29-Oct.

 

Gifting as an Expression of Relationship

Doing the work we must do today – basically, creating value in the present – and attempting to plan for a tomorrow which, in the current environment seems almost unfathomable, feels very unsettling and even risky.

Yet, that is exactly the life strategy we’re given the opportunity to mold for ourselves, our businesses and our relationships.

Relationship has more importance for us now than has likely ever been so in our lifetimes. Adaptability – coded into our DNA – and a splash of resistance to extreme change confront each other head-on in each decision.

Gifting is an expression of love and appreciation in personal and business relationships. The season of gifting will shortly be upon us.

We offer the convenience of gifting and shipping to multiple addresses, and you may include a personal message to your recipient.

You may select either Essential Panettone Artisan Milanese or Essential Panettone Northwest. Please consider joining our gifting experience when the Essential Panettone season – three weeks only – opens on 23-Oct.

https://www.EssentialConfection.com

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