The advent of a new year is a chance to slow the senses, to appreciate that which we created in the year past and to seed that which we would like to flower in the new year.
We are continually reminded to trust our instincts in professional partnerships. New retail relationships with New Seasons Markets and Zingerman’s mail order house. Sustained and budding relationships with our restaurant partners.
Our philosophy of placing products in the market is a natural development of four of our core values: excellence, elegance, fidelity and quality.
Quality – always. Simple excellence… so key that it’s our tagline. Elegance – in the marriage of ingredients and unexplored techniques. Fidelity in every relationship. New partnerships will continue to align with our core values. We love supporting what others do well, and standing side by side in ways that benefit our partners as we grow.
Why Slow the Senses?
We’ve found several ways to slow the senses. First: dwell on remarkable tastes and textures with gauzy attention. The simple act of paying deep, relaxed attention to flavors and scents that enrich us heightens the entire product development experience. Next: to slow the senses eases stress. Finally, creativity is enhanced with the simple act of opening space to notice flavor and texture. Each product we create has as its pedigree a s-l-o-w focus on taste and texture.
As an example, we’re working on a proprietary hazelnut cake for our restaurant partners. The richness of Oregon hazelnuts is foundational to flavors that punctuate and complement it: espresso, fig, almond. Figs – in this case, CA Mission figs because we’re out of season – offer sweetness, a lovely contrast to the robust, bitter flavor of espresso. Almond paste adds a succulence that’s savory and a bit mysterious. Through trial – and more trial – we find the sweet spot where distinct flavors are present in the senses and they become the building blocks of the whole.
A Writing Practice as a Core Value
Broadening my well-established writing practice is a personal commitment to striving for excellence. Like the process of clarifying what works in business, writing poetry and creative non-fiction spur choices for me of how to flourish in voice and in public presence.
Every new product helps us circle back to one of our fundamental purposes: to innovate and create unique, elegant and texturally luxurious, pleasureful products that have their roots in time and place. Slow the senses; slow the living.