Chef Linda's Confection Commentary

Category: Chocolate

The Sweet Spot Between Risk and Reassurance

“Every purchase is a dance between risk and reassurance.” This quote from a consummate storyteller encapsulates how each of us feels when we execute the purchase of a product we plan to gift to family members, business colleague or friends. Often, we temper the excitement we feel for gifting a product or service we believe will be enjoyed by the recipient with mild apprehension that the gift will be loved and appreciated. There’s a sweet spot that bridges risk with reassurance.

Our guests must have faith in our company, our products and our service – our value statement – before taking action to support us. Trust in business is a very scarce resource, one that we honor with each guest. We want to contribute to the experiences of your lives. We prove it by doing our best work each and every time.

The Essential Espresso Brownie will replace the three varieties of Essential Caramels in our Ultimate Bundle for all future orders. The Essential Espresso Brownie has intensely flavored espresso powder and a secret underlying flavor affinity that complements our 72% Guittard chocolate. It rounds out our annual purchase very nicely. Garnished with a dusting of espresso bean-infused sugar, each glorious bite has every quality of the very best brownie: a thin floating crust and richly succulent interior.

With no loss of faith, our beloved Essential Caramels – Sugar + Cream, Salted Chocolate and Chocolate Espresso – are always available for gifting and events. Here’s how a guest described his enjoyment of Essential Caramels that he received as a gift:

“I have never tasted any form of confection as perfect as your caramels.  Awesome is all I can say. I would like to be able to order your wonderful caramels for myself and to give as gifts to others.”

The Sweet Spot Between Risk and Reassurance

If you or your recipients have enjoyed any Essential Confection product – Essential Panettone, Essential Butter Cake, Essential Caramels – and would extend us the gift of your comments about that product or experience, we would be very grateful. You may do so by simply clicking this link and signing-in with your Google account. We offer our products (risk) as statement of who we are, and ask for your considered evaluation (reassurance).

Although our antennae is up, we inevitably overlook some opportunity to serve others in small ways each day; but the real pleasure in life is discovering those moments and jumping into new experiences.

We are grateful for you and for your chosen relationship with Essential Confection.

 

www.EssentialConfection.com

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Never Qualify a Superlative

chocolate chip cookie cartoon

Chocolate isn’t the only thing in the world, but it was already present when the only thing in the world was discovered and it must have overseen the event.

I have the simplicity and intensity genes and they grow in magnitude when I bake.  So many times I wanted a cookie that would astound, delight and cause the recipient of the cookie to fall back into her childhood without knowing why.  Just as this cookie recipe of my dreams likely had its origin in my own past life, I knew there must be some contemporary expression of it.

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