“Every purchase is a dance between risk and reassurance.” This quote from a consummate storyteller encapsulates how each of us feels when we execute the purchase of a product we plan to gift to family members, business colleague or friends. Often, we temper the excitement we feel for gifting a product or service we believe will be enjoyed by the recipient with mild apprehension that the gift will be loved and appreciated. There’s a sweet spot that bridges risk with reassurance.
Our guests must have faith in our company, our products and our service – our value statement – before taking action to support us. Trust in business is a very scarce resource, one that we honor with each guest. We want to contribute to the experiences of your lives. We prove it by doing our best work each and every time.
The Essential Espresso Brownie will replace the three varieties of Essential Caramels in our Ultimate Bundle for all future orders. The Essential Espresso Brownie has intensely flavored espresso powder and a secret underlying flavor affinity that complements our 72% Guittard chocolate. It rounds out our annual purchase very nicely. Garnished with a dusting of espresso bean-infused sugar, each glorious bite has every quality of the very best brownie: a thin floating crust and richly succulent interior.
With no loss of faith, our beloved Essential Caramels – Sugar + Cream, Salted Chocolate and Chocolate Espresso – are always available for gifting and events. Here’s how a guest described his enjoyment of Essential Caramels that he received as a gift:
“I have never tasted any form of confection as perfect as your caramels. Awesome is all I can say. I would like to be able to order your wonderful caramels for myself and to give as gifts to others.”
The Sweet Spot Between Risk and Reassurance
If you or your recipients have enjoyed any Essential Confection product – Essential Panettone, Essential Butter Cake, Essential Caramels – and would extend us the gift of your comments about that product or experience, we would be very grateful. You may do so by simply clicking this link and signing-in with your Google account. We offer our products (risk) as statement of who we are, and ask for your considered evaluation (reassurance).
Although our antennae is up, we inevitably overlook some opportunity to serve others in small ways each day; but the real pleasure in life is discovering those moments and jumping into new experiences.
We are grateful for you and for your chosen relationship with Essential Confection.
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This mission currently takes shape through participation in two organizations: the 
On the Topic of Eccentricities
By lindanaylor
On March 24, 2021
In Confection Commentary
Yesterday, the word “eccentricities” found its way into a conversation among a group of very dear and insightful women. We marveled at how mature relationships have a profoundly different resonance than those early experiments of our youth.
One person’s perceived eccentricities are another person’s charm or brilliance – her je ne sais quoi – elusive qualities that are not easily named.
Pleasing, somewhat undefinable qualities not only endear us to others; they enhance our lives when we sample things of unexpected quality. Several years ago, I tasted a product new to the Portland food market. The company, Cocacao, blends cacao, coconut nectar and coconut oil into a silky treat that is further enhanced with nuts, spices and fruit. It was a revelation that lingers in my memory.
Essential Confection empowers our customers to gift that special ‘eccentricity’ – that unexpected quality – to their recipients.
Of cacao’s munificence,
a brush stroke of coconut
paints ecstasy into being.
Oh, sweet virtue!
Whose eccentric qualities enliven your life?
www.EssentialConfection.com
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