{"id":818,"date":"2021-06-30T19:23:36","date_gmt":"2021-06-30T19:23:36","guid":{"rendered":"https:\/\/onpleasurefulpastry.com\/?p=818"},"modified":"2021-10-29T01:50:52","modified_gmt":"2021-10-29T01:50:52","slug":"the-sweet-spot-between-risk-and-reassurance","status":"publish","type":"post","link":"https:\/\/onpleasurefulpastry.com\/index.php\/2021\/06\/30\/the-sweet-spot-between-risk-and-reassurance\/","title":{"rendered":"The Sweet Spot Between Risk and Reassurance"},"content":{"rendered":"

\u201cEvery purchase is a dance between risk and reassurance.\u201d This quote from a consummate storyteller<\/a> encapsulates how each of us feels when we execute the purchase of a product we plan to gift to family members, business colleague or friends. Often, we temper the excitement we feel for gifting a product or service we believe will be enjoyed by the recipient with mild apprehension that the gift will be loved and appreciated. There’s a sweet spot that bridges risk with reassurance.<\/p>\n

Our guests must have faith in our company, our products and our service \u2013 our value statement \u2013 before taking action to support us. Trust in business is a very scarce resource, one that we honor with each guest. We want to contribute to the experiences of your lives. We prove it by doing our best work each and every time.<\/p>\n

\"\"<\/p>\n

The Essential Espresso Brownie will replace the three varieties of Essential Caramels in our Ultimate Bundle<\/a> for all future orders. The Essential Espresso Brownie has intensely flavored espresso powder and a secret underlying flavor affinity that complements our 72% Guittard<\/a> chocolate. It rounds out our annual purchase<\/a> very nicely. Garnished with a dusting of espresso bean-infused sugar, each glorious bite has every quality of the very best brownie: a thin floating crust and richly succulent interior.<\/p>\n

With no loss of faith, our beloved Essential Caramels \u2013 Sugar + Cream, Salted Chocolate and Chocolate Espresso \u2013 are always available for gifting and events. Here\u2019s how a guest described his enjoyment of Essential Caramels that he received as a gift:<\/p>\n

\u201cI have never tasted any form of confection as perfect as your caramels.\u00a0 Awesome is all I can say. I would like to be able to order your wonderful caramels for myself and to give as gifts to others.\u201d<\/em><\/p>\n

The Sweet Spot Between Risk and Reassurance<\/strong><\/p>\n

If you or your recipients have enjoyed any Essential Confection product \u2013 Essential Panettone, Essential Butter Cake, Essential Caramels \u2013 and would extend us the gift of your comments about that product or experience, we would be very grateful. You may do so by simply clicking this link<\/a> and signing-in with your Google account. We offer our products (risk) as statement of who we are, and ask for your considered evaluation (reassurance).<\/p>\n

Although our antennae is up, we inevitably overlook some opportunity to serve others in small ways each day; but the real pleasure in life is discovering those moments and jumping into new experiences.<\/p>\n

We are grateful for you and for your chosen relationship with Essential Confection.<\/p>\n

 <\/p>\n

www.EssentialConfection.com<\/a><\/p>\n

#essentialconfection<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cEvery purchase is a dance between risk and reassurance.\u201d This quote from a consummate storyteller encapsulates how each of us feels when we execute the purchase of a product we plan to gift to family members, business colleague or friends. Often, we temper the excitement we feel for gifting a product or service we believe […]<\/p>\n","protected":false},"author":2,"featured_media":823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[270,267,115,127,266,268,269],"class_list":["post-818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chocolate","tag-annual-purchase","tag-essential-espresso-brownie","tag-events","tag-gifting","tag-risk-and-reassurance","tag-ultimate-bundle","tag-value-statement"],"yoast_head":"\nThe Sweet Spot Between Risk and Reassurance - On Pleasureful Pastry<\/title>\n<meta name=\"description\" content=\"\u201cEvery purchase is a dance between risk and reassurance.\u201d Our guests must have faith in our value statement. 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