Building a Great Small Thing

The growth of Essential Confection feels like building a great small thing. Many forms of effort are required every day to mold the component pieces into the whole and, on many days there is no clear path in sight.

Then, literally without notice, the pieces fall silently into place.

Test-baking Essential Panettone for today’s launch involved the requisite two-day forcing of sourdough starter nearly to its limit, then patiently and methodically adding key ingredients that add richness and character in a deliberate attempt to challenge the starter to support them.

In the end, there is a metamorphosis, and a fragrant, supple, lithe dough arises as validation of the effort. So comforting as a baker.

The christening of such a product deserves special marketing. We’re introducing Essential Panettone Artisan Milanese and Essential Panettone Northwest with our first video. It’s even more special in HD, if you have that option! Have a look:

https://youtu.be/ytyU652HAw4

One other key update. We’ve successfully re-established shipping relationships for individual purchases and for the Ultimate annual purchase. Portland Metro is now serviced by a local courier for $5 per shipment or $20 per annual purchase. All other national residential destinations are $12 per shipment or $48 for annual purchase.

Join us. Our order window is 3 weeks only.

www.EssentialConfection.com

#essentialconfection

 

 

 

 

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